Front-Lit Logo Signage for a Los Angeles Retail Activation
Art Light Direct produced custom front-lit channel letters for the New Balance 204L pop-up at The Grove in Los Angeles. The illuminated logo signage helped create a high-visibility retail activation promoting the New Balance flagship store at The Grove.

Channel Letter Specifications
- 3-inch white returns
- White trimcap
- White 3/16-inch acrylic faces
- Dimmable 9000K LED illumination
- Custom front-lit channel letters
- Fabricated for a temporary retail pop-up at The Grove in Los Angeles
Built for Retail Pop-Ups and Brand Activations
Front-lit channel letters provide a bright, recognizable brand presence for retail storefronts, experiential campaigns, and temporary installations. Dimmable LED illumination allows the sign brightness to be adjusted for daylight, evening operation, photography, and event lighting.

Planning a Retail Pop-Up or Brand Activation?
Send your logo, dimensions, installation method, need-by date, and delivery location to request a custom illuminated-signage quote.
Explore custom LED channel letters for storefronts, pop-ups, events, and commercial branding.
