New Balance 204L Front-Lit Channel Letters | The Grove Pop-Up

Front-Lit Logo Signage for a Los Angeles Retail Activation

Art Light Direct produced custom front-lit channel letters for the New Balance 204L pop-up at The Grove in Los Angeles. The illuminated logo signage helped create a high-visibility retail activation promoting the New Balance flagship store at The Grove.

New Balance 204L front-lit channel letter signage for The Grove pop-up event

Channel Letter Specifications

  • 3-inch white returns
  • White trimcap
  • White 3/16-inch acrylic faces
  • Dimmable 9000K LED illumination
  • Custom front-lit channel letters
  • Fabricated for a temporary retail pop-up at The Grove in Los Angeles

Built for Retail Pop-Ups and Brand Activations

Front-lit channel letters provide a bright, recognizable brand presence for retail storefronts, experiential campaigns, and temporary installations. Dimmable LED illumination allows the sign brightness to be adjusted for daylight, evening operation, photography, and event lighting.

New Balance 204L white front-lit channel letters at The Grove Los Angeles

Planning a Retail Pop-Up or Brand Activation?

Send your logo, dimensions, installation method, need-by date, and delivery location to request a custom illuminated-signage quote.

Explore custom LED channel letters for storefronts, pop-ups, events, and commercial branding.

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