Front-Lit Logo Signage for a Los Angeles Retail Activation
Art Light Direct fabricated custom front-lit LED channel letters for New Balance’s 204L line launch pop-up at The Grove in Los Angeles. The first setup displayed the New Balance name alone; the 204L mark was added later. Both project stages are shown in the photos.
For more examples, see our Los Angeles sign projects.
Channel Letter Specifications
- Overall sign size: 25 × 99 inches
- Individual character sizes (W × H): 8.3 × 9.3; 9.7 × 9.9; 13 × 9.3; 9.8 × 12.7; 9.8 × 9.9; 2.3 × 12.4; 9.8 × 9.9; 8.3 × 9.3; 9.6 × 9.9; 9.7 × 9.9; 13.9 × 8.1; 13.1 × 8.1; 14.4 × 8.1; and 11 × 8.1 inches.
- 3-inch white side returns
- White 3/16-inch acrylic faces with white trim cap
- Front-lit LED channel letters
Quote, Fabrication, and Delivery
The event production company requested an all-white face, trim-cap, and side-return finish. The acrylic face is framed and retained around its perimeter by the trim cap, which attaches to the letter return. The quote was based on a rendering, and fabrication used vector files supplied by the client.
For mounting, the covers were left open while the letters were drilled through. The finished letters were delivered to the event production company within one week.
Built for Retail Pop-Ups and Brand Activations
Front-lit channel letters use LEDs within the letter body to illuminate the acrylic face. This project used a white face, white trim cap, and white side returns as requested by the event production company.
Planning a Retail Pop-Up or Brand Activation?
Send your logo, dimensions, mounting method, need-by date, and delivery location to request a custom illuminated-signage quote.
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